Our business is full-service qualitative research and team workshops. Our platform is deep-rooted conversations via multi-faceted options: on-site focus groups, one-on-one interviews and workshops; in-home and in-store ethnographies, online and mobile connections. What we do is SHARPEN YOUR GAME!
Our toolkit is full and FOREVER RELEVANT so that we can design the best project to maximize intelligence. Our specialties are innovation (building pipeline, optimizing ideas); general frame of reference understanding (to build empathy) and storytelling (so work lives on for day-to-day strategy work).
It’s not enough to ask the right questions. The most critical step is making sense of the answers. We are EXPERIENCED MARKETERS who have honed our interpretive skills for decades. Every project gets TWO Fusion professionals – one leads the discussion, the other observes and has the critical job of ‘second sight’.